More than a single image, it defines the visual identity of a film or TV show. As the first visual encounter for many viewers, it often shapes the initial decision to engage with the story. It brings together idea exploration, composition refinement, selective variations and polished finishing into one cohesive, cinematic piece. Detailed retouching and compositing unify every element with clarity and mood, creating imagery that anchors campaigns and communicates the essence of the project in an instant.